Santa Delivers Cookies to the Easter Bunny in Subway ‘Merry Cookiemas’ Campaign

Client

Subway ANZ

creative

Teamfresh Creative

Publicis Worldwide

Subway ANZ has launched its 2022 ‘Cookiemas’ campaign via Teamfresh Creative: Publicis Worldwide to highlight that for other holiday icons, Christmas can be one of the loneliest times of the year.

The one-minute spot features a lonely Easter Bunny at Christmas time, and a thin, incredibly well-in-shape Santa making a surprise delivery of Subway cookies.

The Subway ‘Cookiemas’ campaign is being led by Publicis Worldwide, along with Zenith managing media as part of the bespoke agency, Publicis TeamFresh. The agency partnered with Flux Animation Studios to bring to life the Easter Bunny’s world, and the film’s modern-day Santa.

 
 

 

“At Christmas, this year more than ever, we think a small gesture can make a big difference,” said Subway ANZ head of marketing, Rodica Titeica.

 
 

“We are so excited to be sharing our new Merry Cookiemas story alongside Friends for Good to help make Christmas a little more delicious, and a little less lonely, this year.”

Publicis Worldwide executive creative director, Ryan Petie, added: “This is the next instalment in our Merry Cookiemas Christmas series, bringing a little bit of cookie-shaped joy and light to the festive season. Whether it’s a Subway Cookie, a phone call, or a hand-written letter – if we all reach out to someone who may be a little lonely this Christmas, it’ll probably be the best present they receive.”

The Subway ‘Cookiemas’ campaign will run across Australia and New Zealand until December 25th.


Credits

Subway Australia & New Zealand:

Head of Marketing, ANZ: Rodica Titeica

Senior Marketing Manager, ANZ: Ben Miles

Marketing Manager, ANZ: Luciana Vorkas

Assistant Marketing Manager: Ashlee Swallow

PR Manager, ANZ: Adrienne Steiner

Animation: Flux Animation Studio

Executive Creative Director / Partner: Laban Dickinson

Executive Producer / Partner: Josh Forsman

Music & Sound Production: Liquid Studios

Teamfresh Creative: Publicis Worldwide

Executive Creative Director: Ryan Petie

Creative Director: David Schaak

Associate Creative Director: Ash Kennedy

Executive Strategy Director: Mike Redfern

Head of Broadcast & Content: Vicki Lee

Broadcast and Content Producer: Chris Moore

Chief Client Officer: Jude Johannesen

Senior Project Director: Sarah-Jane Ewing

Senior Account Manager: Maddison Laube

Account Manager: Crystal Davis

Teamfresh Media: Zenith

Chief Client Officer: Adam Hickey/Kate Lippett

Client Partner: Sharon Clarke

Business Director: Emma Batch

Digital Director: Peter Dunne

Investment Director: Kelly Weier

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