Santa as You’ve Never Seen Him Before in Christmas Campaign for Australia

We all have our image of jolly ol’ Saint Nick – most of which have entered our consciousness through interactions with brands and their version put forth over the years.

This year we see a Santa like no other in a new Christmas campaign in Australia from discount supermarket chain ALDI that charts the mental recovery of Father Christmas following a meteor-like sleigh crash in Australia’s outback.

The 90-second spot, created by BMF, portrays a grounded (and depressed) Santa adjusting to life amongst a friendly community of Aussies with whom he builds fences, drinks milk in the pub, shears sheep, and dashes away from a snake, and at times moping about looking anything but jolly with his situation.


It’s Christmas, so of course, there’s a happy ending. Check it out:

“It’s a quintessential Aussie Christmas story with an abundance of food, family, friends, and Santa – all set against a beautiful backdrop of the Australian outback,” said Paul Coles, general manager of ALDI at BMF


Creative Agency: BMF
Executive Creative Director: Alex Derwin
Creative Directors: David Fraser and Dantie Van Der Merwe
Art Director: Tom Johnson
Copywriter: Chris Berents
Executive Planning Director: Christina Aventi
Head of Planning: Alison Tilling
Planner: Kellie Box
Managing Director: Stephen McArdle
General Manager, ALDI: Paul Coles
Group Account Director: Aisling Colley
Senior Account Manager: James Arnold
Account Executive: India Gates
Graduate: Maddison Bailey
Agency Producer: Claire Seffrin
Director: Hamish Rothwell
Production Company: Goodoil Films
Executive Producer: Sam Long
Producer: Andrew McLean
Production Art Director: Guy Treadgold
DOP: Germain McMicking
Editor: Mark Burnett, The Editors
Post Production: Alt.vfx
Composer: Elliott Wheeler, Turning Studios
Sound Design: Rumble Studios
Media Agency: Zenith Media

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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