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    Sanrakshan.org Launches Campaign to Raise Awareness of Childhood Sex Abuse

    By Asia Ad Junkie - Dec 21, 2018
    Sanrakshan.org Launches Campaign to Raise Awareness of Childhood Sex Abuse

    In a campaign to raise awareness of child sexual abuse, Sanrakshan.org has transformed a traditional print/poster campaign into an interactive experience to raise awareness of incidents of child sexual abuse.

    Conceived by Dentsu Singapore, the campaign looks to address how many cases of abuse go unnoticed because children are afraid to report it. This is often due to children thinking the abuse is their fault or they don’t want to get the abuser in trouble or they think people won’t believe their story.

     
     

    “Childhood sexual abuse exists, everywhere, in all the sectors of societies, races, and religion,” said Dr.Vani Khare, founder of Sanrakshan.org. “All the countries have strict child protection policies to tackle it. However, there is minimal awareness in the general public because of the discomfort, shame and guilt attached to it. We consider it taboo. It’s about time that we shatter the silence and do something about it.”

    The print idea gives for the message ‘Just because you don’t see it, doesn’t mean it’s not happening’ and invites people to scan the poster to reveal the unspoken truth on their mobile device.

    After seeing the unspoken truth, a CTA enables people to donate, share their story or sponsor a recovering abused child.

     
     

    You can learn more at Sanrakshan.org.

    Credits

    Dentsu Singapore
    Chief Creative Officer: Ted Lim
    Executive Creative Director: Andy Greenaway
    Head of Art: Trevor Lim
    Senior Copywriter: Guilet James Libby
    Senior Copywriter: Yew Heong Low
    Senior Art Director: Jenn Perng Chong
    Account Director: Martin Ong

    Isobar
    Senior Art Director: Anushka Yadav
    Senior Software Engineer: Pearl Chye

    Posterscope
    Strategic Planning Manager: Paulo Farias
    Associate Director: Buvan Kannan

    Client: Dr. Vani Khare (Founder Sanrakshan.org)

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