Sanjay Bhasin Expands Leadership Role in Southeast Asia as CEO of Dentsu Thailand

Bhasin will now lead dentsu operations in Thailand, in addition to his current leadership roles in Vietnam, and Myanmar.

Dentsu Asia-Pacific has expanded the leadership role of Sanjay Bhasin as CEO, dentsu Thailand, in addition to his current role as CEO, dentsu Vietnam & Myanmar. The appointment is part of dentsu’s Asia-Pacific strategy to strengthen the market clusters and bring Thailand into its next phase of growth.

Sanjay’s appointment follows the retirement of dentsu veteran Khun Amornsak Sakpuaram, CEO dentsu Thailand & Executive Chairman, dentsu MB Thailand. Sakpuaram was with the dentsu network for 37 years,  He will take on an advisory role from 1 January 2022 until the end of Q1 2022 as part of the transition.

“I never expected to still be here when I walked through the doors in 1984, but it is testament to the nature of this incredible business that I have stayed so long,” said Sakpuaram.


“We have achieved a huge amount together as a network. We have never stopped innovating or delivering distinctiveness to enhance capabilities in the business ecosystem, enabling the growth of our client’s brands. Given his extensive experience in the market, Sanjay is the natural choice to lead the Thailand business and I wish Sanjay, and all my colleagues at dentsu international Thailand and further afield, the very best for the future.”

Interview: Sanjay Bhasin – CEO Indochina at Dentsu Aegis Network (2018)

For Bhasin, the new leadership role marks a return to Thailand, having spent nine years running Y&R Southeast Asia out of Thailand before joining dentsu in 2018. He will be splitting his time equally between Thailand and Vietnam. He commences his new role on 1 January 2022.

“I am excited to be returning to Thailand to lead the dentsu business. Khun Amornsak’s leaves the organization in an excellent position to build growth from, and I am looking forward to working with him over the coming months,” said Bhasin.


“Thailand is a fast-paced and dynamic market. We have a first-class team with a clear vision and market acumen to ensure we deliver the best and most integrated experiences for consumers on our client’s behalf. I can’t wait to get started.”

Wendy Clark, Global CEO, dentsu international added: “Sanjay Bhasin is a familiar and trusted industry veteran and the right leader for our next phase of growth. Under Sanjay’s leadership, our Vietnam business has built a formidable reputation as the most successful integrated agency in the market, delivered double-digit growth and profitability year-on-year, was awarded MMA Vietnam’s Network of the Year in 2020 and Creative Agency of the year for the last three years.”

“We are confident in the continued success of dentsu Thailand under Sanjay’s leadership. Khun Amornsak has been the driving force behind dentsu Thailand’s growth. We thank him for his years of dedication and service and wish him a long and happy retirement.”

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

Read More

subscribe & get more brand in your diet


get more brand in your diet

We never share your info,
we only share ours