Creative agency Sour Bangkok and popular Thai rum brand SangSom have partnered to help Thai artists who are suﬀering from canceled exhibitions, closed weekend markets, and loss of income for their artistic work.
To help artists get through the difficult times, the brand found that during the lockdown, home alcohol consumption increased. So they decided to make the most of these at home drinking moments in a creative way. That’s how the ‘The Portfunlio’ was born. A matching art game that matches more than cards. It matches artists with brands with special edition cards, each matching pair of cards featured the work of a Thai artist along with each artist’s name and contact info. The artworks were selected from more than 800 submissions.
The ‘Portfunlio’ cards were distributed to owners and marketers of companies that could put their beautiful work to use in a business-like fashion, cafes, restaurants, hotels, spas and beauty clinics, event advertising agencies, and more.
The campaign success reflects that special edition cards game is a stress relief tool and its connection among art lovers during these difficult times with art preferably over a glass of SangSom.
Agency: SOUR Bangkok
Managing Director: Pimmard Leenutaphong
Executive Creative Director: Damisa Ongsiriwattana
Associate Creative Director: Nopparath Eksuwancharoen
Copywriter: Rujrada Rienvatana
Art Director: Supapit Tipsomponddee
Senior Account Manager: Somruetai Sanchayakorn
Social Media Director: Napas Warasestasak
Planner: Popethorn Parkpittchaya
PR & Social Media Manager: Jiraphat Chaithongkham
Producer: Wuttipon Thanopajai
Photographer: Patcha Kitchaicharoen
Prop Stylist: Pimfun Chaisongcroh
Photographer Assistant: Worapot Jaikla, Yodboon Satyalakha, Manliga Wongmeangma
Prop Stylist Assistant: Thanaporn Boonpak
Propman: Chaiyo Loeamornpagsin
Retouch: Thodsaphon Khongkam
Animation: Fuum Studio
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