JWalter Thompson Hyderabad uses a river shaped like an intestine to depict that rivers are victims of our negligence and can’t digest everything. The mindless dumping of waste is leaving an indelible impact that cannot be fixed even by nature.
Well, let’s hope that someday this to will surely pass.
Jokes aside, it’s a clever campaign concept and demonstrates the difficulties we put our Mother Earth through quite nicely.
Credits – Managing Director: Ram Gedela. Chief Creative Officer: Senthil Kumar. Executive Creative Directors: Shyamsunder Goud, Hari Vedala. Art Director: Shyamsunder Goud. Copywriter: Shyamsunder Goud. Retoucher: Vijay Nanaware.
