Sanchita Roy, who first joined Havas Media Group India in 2020 as head of the western region, has promoted to head of strategy.
She will drive the growth strategy for the group and lead strategic investments for its clients while continuing to report to CEO Mohit Joshi.
Before Roy joined Havas, she was heading the strategy function for Omnicom India across both agency brands, OMD & PHD. She was also responsible for rolling out PHD’s strategic planning process, Source, in India. Her previous stints also include media agencies Wavemaker and Mindshare.
“Havas Media Group India has won many new clients last year despite the slowdown and continues to keep the momentum this year too with many prestigious clients such as Dominos, CG Foods, Micromax and more,” said Joshi.
“Our India offering is now a key contributor to the overall global pie and hence this is an important step towards strengthening our product portfolio. Sanchita‘s vast experience as a strategist makes her a perfect fit for this role and further bolsters our leadership team.”
Throughout her career, Roy has worked across global businesses such as Unilever, J&J, Beiersdorf, SC Johnson, Reckitt, AB InBev, Nissan, Tourism Australia and Vodafone.
“The last one year has been one of constant change across the world, especially so in the way consumers are interacting and engaging with brands. In my new role, the endeavour would be to understand these shifts and deliver meaningful media for our clients, using data, technology and content,” Roy said.
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