Samsung Uses Record Breaking Graffiti to Promote Galaxy Line

Samsung Largest Graffiti - Branding in Asia
Singaporean Pop Art Artist, Jahan Loh, with record breaking graffiti

Samsung used record-breaking graffiti in Singapore as part of a recent campaign showcase event put together by Cheil Worldwide to promote the company’s Galaxy product line including a new smartwatch and Gear S2

Samsung tapped Singaporean contemporary artist, Jahan Loh to create the illustration which measures 37.5 metres (Length) by 4.88 metres (Height), and was afterwards named the “Largest Graffiti Art By an Individual” by the Singapore Book of Records.

Loh’s creation features “a visual story of the design inspiration and benefits that the Gear S2 brings, and it improves lives with every turn,” Samsung said.


In addition to a product showcase at the event, consumers were given a chance to meet MediaCorp Celebrities, Desmond Tan and Julie Tan, DJs Gerald Koh and Kimberly Wang, Chua Wei Bin and and Chen Ning.

Samsung Largest Graffiti - Branding in Asia 1

Eugene Goh, Vice President, IT & Mobile, Samsung Electronics Singapore (left), Mr Ong Eng Huat, President, Singapore Book of Records (middle) and artist Jahan Loh.

Photos courtesy of Samsung Singapore




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