New York Times Chooses Samsung as Partner for Daily 360 Digital Journalism Project

The New York Times has partnered with Samsung Electronics for the publication’s launch of The Daily 360, a The Times newsroom digital journalism project that deliver at least one 360° video enabling viewers to see the news from all angles.

Samsung will supply the Gear 360 cameras and other equipment to New York Times journalists around the world to use while reporting out in the field.

Read More: Q&A: Hugh Kim, YouTube Korea Content Partnership Manager


“From Snowfall to The Upshot to The Displaced, the award-winning VR film that blazed the trail in VR journalism, The Times has been the leader in visual digital storytelling,” said Dean Baquet, executive editor, The New York Times. “Whether The Times is on the campaign trail, the front lines of Aleppo, or in the front row at Fashion Week, The Daily 360 brings you there to bear witness with us.”

The Daily 360 will appear on all Times platforms, including and its mobile and VR apps, as well as to Samsung VR, the company’s premium virtual reality content service.

Samsung 837 is building an evergreen experience to feature Daily 360 content within its Explore with Galaxy area, where guests of 837 can immerse themselves in Times journalism.


The debut video takes viewers to Sana, Yemen with footage shot by New York Times Pulitzer Prize-winning photographer Tyler Hicks and Times Middle East correspondent Ben Hubbard.

The project will usher in a new era in journalism, as the first attempt at daily 360° immersive reporting from a major national publication,” the Times said in a statement.

“It’s because of Samsung’s support and filming technology that we’re able to give global audiences a true sense of what it means when The New York Times is covering the breadth of what’s happening in the world,” added Meredith Kopit Levien, executive vice president and chief revenue officer, The New York Times Company.

“Virtual reality storytelling isn’t just exciting and immersive, it can forge a lasting and empathetic connection between viewers and subjects,” said Marc Mathieu, chief marketing officer at Samsung Electronics America. “In collaborating with The New York Times, we want Samsung’s innovative products and services to show how coverage of the world’s most important stories can be made richer, more useful, and more human when augmented by 360-degree experiences.”

The Staff

The Staff

Gettin' it done.

Read more

subscribe to our newsletter & get more brand in your diet


get more brand in your diet

We never share your info,
we only share ours