Samsung S2 Tab – Lighter than the iPad

Samsung and its subsidiary Cheil Worldwide have crafted a campaign in Hong Kong for the Samsung Tab S2 that entices participants to experience the lightness and thinness of the new model by comparing it with everyday objects through interactive activations on digital and print.

For example, how many newspapers would you need to equal the weight of a the Tab S2?

The fuss over weight is a matter of pride for Samsung –as the company has created a new tablet lighter than that of Apple’s iPad.


 

Samsung hopes this will help it gain some ground on Apple. According to first quarter numbers, it had a 19.1% share, compared to Apple’s 26.8% of the tablet market.

The Tab S2 comes in as the company’s thinnest and lightest, and the world’s second largest tablet maker hopes it will offer consumers an attractive alternative to Apple’s iPad Air 2.

Samsung offers two models -one at 9.7 inches, the other at 8 inches. The larger version weighs in at 389 grams (14 oz.), while the smaller a meager 265 grams (9 oz.). A noticeable difference to Apple’s iPad Air 2 which weighs in at 439 grams (15 oz.).

Both of the tablets come with a metal frame measuring 5.6 mm in thickness. –while featuring an ultra bright, crispy 2048-by-1536 pixel Super AMOLED screen. However, oddly enough, the new models offer a lower screen resolution over the 2560-by-1600 pixel displays found in their predecessors.


 

It comes with Samsung’s eight-core chip, which has two quad-core processors, one running at 1.9GHz, the other at 1.3 GHz and includes a fingerprint scanner

Both come with Android 5.0 installed, an 8-megapixel rear-facing camera, and a 2.1-megapixel front-facing camera. There is 3GB of RAM inside, and the tablets can accommodate either 32GB or 64GB of storage, as well as a microSD card for an additional 128 GB of memory.

Samsung hopes this will help it gain some ground on Apple. According to first quarter numbers, it had a 19.1% share, compared to Apple’s 26.8% of the tablet market.

 

The Staff

The Staff

Gettin' it done.

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