Samsung Phones Battle for Superiority in New Campaign

Samsung and Leo Burnett Israel have rolled out a new campaign showing off their two latest phones the Flip and Fold Galaxy Z.

‘The Mexican Standoff’ is a battle of increasingly sophisticated technology playing out poolside to an audience that can’t look away.

A young man and woman show off the flashy new features of their phones as eyes dart back and forth in front of a hacienda. Mexican music plays in the background as a stylist moves elements around, the phones flip open, or selfies are snapped. It’s a game of tech-tennis for all to see.


A cannonball into the pool caps it all off, but who cares their both waterproof.




Agency Credits: Leo Burnett Israel
CEO: Yossi Lubaton
Client: Samsung Israel
Chief Creative Officer: Ami Alush
Creative Director: Oren Ben Naim
Creative team: Hezkush Yeshurun, Olga Vorobieva, Meital Miler, Achiya Darshan
Agency Producer: Menny Zarhia
Chief Executive Officer: Ori Gal
VP Client Services: Yonatan Regev
Account Supervisor: Efrat Gelfand
Account Manager: Alon Osherov
Marcom Director: Eva Hasson
Director: Eran-Shushu Spanier