Samsung Phones Battle for Superiority in New Campaign

    By Asia Ad Junkie - Oct 5, 2021
    Samsung Phones Battle for Superiority in New Campaign

    Samsung and Leo Burnett Israel have rolled out a new campaign showing off their two latest phones the Flip and Fold Galaxy Z.

    ‘The Mexican Standoff’ is a battle of increasingly sophisticated technology playing out poolside to an audience that can’t look away.

    A young man and woman show off the flashy new features of their phones as eyes dart back and forth in front of a hacienda. Mexican music plays in the background as a stylist moves elements around, the phones flip open, or selfies are snapped. It’s a game of tech-tennis for all to see.


    A cannonball into the pool caps it all off, but who cares their both waterproof.




    Agency Credits: Leo Burnett Israel
    CEO: Yossi Lubaton
    Client: Samsung Israel
    Chief Creative Officer: Ami Alush
    Creative Director: Oren Ben Naim
    Creative team: Hezkush Yeshurun, Olga Vorobieva, Meital Miler, Achiya Darshan
    Agency Producer: Menny Zarhia
    Chief Executive Officer: Ori Gal
    VP Client Services: Yonatan Regev
    Account Supervisor: Efrat Gelfand
    Account Manager: Alon Osherov
    Marcom Director: Eva Hasson
    Director: Eran-Shushu Spanier

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