South Korea’s electronics giant Samsung has launched a global collaboration with 20th Century Studios to mark the theatrical release of The Devil Wears Prada 2, including a custom spot featuring Helen J. Shen as her character ‘Jin’, who uses Circle to Search with Google on the Galaxy S26 Ultra to handle a last-minute Miranda Priestly request.
Samsung and Google also produced a series of creative spots set in The Devil Wears Prada 2 universe, centered on Circle to Search with Google on the Galaxy S26 Ultra.
At the film’s world premiere, Samsung used the Galaxy S26 Ultra to capture red carpet looks in what the company describes as the first-ever Runway Cam #withGalaxy. Stars including Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow took part in the photo experience.
Influencer and Galaxy S26 Ultra user Haley Kalil (@hayleebaylee) also participated, and took to social media to demonstrate Galaxy S26 Ultra features — including Circle to Search with Google — ahead of the premiere.
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“I’m a huge fan of The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley Kalil, influencer.
“Seeing those worlds collide here on the red carpet, and sharing all my favorite Galaxy S26 series features with fans has just been the best experience.”
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