Samsung Partners with Charli XCX for a Virtual Concert on Roblox in June

As part of Samsung’s Superstar Galaxy on Roblox, the brand will feature pop star, singer, and songwriter Charli XCX, allowing users to “live their popstar dreams by performing, dancing and creating in Superstar Galaxy,” the tech giant announced.

The offering is a lead-up to a virtual concert set to take place on June 17, where top users will take the stage and share the spotlight with Charli XCX. Fans will also be able to watch replays of the performance.

According to Samsung, the Superstar Galaxy drops you into a futuristic space station equipped with your very own virtual Galaxy Z Flip3 smartphone. You’re then guided by virtual Z Filp3 devices throughout Superstar Galaxy with messages from Charli XCX to complete challenges, explore the galaxy and get tips on navigating the experience.


From the space station, user can discover nearby asteroids and play unique mini-games, build and perform on their own custom stage, or visit stages created by other users. To earn Star Power and climb the in-game leaderboards for the opportunity to join Charli XCX during the concert finale, users will need to complete challenges found around the Superstar Galaxy.

New content will drop every Friday leading up to the performance, including Charli XCX songs to perform, new in-game zones, and props to decorate your own stage. You can also unlock exclusive pop-icon-inspired items to customize your avatar and create your own pop star persona.

“Roblox and Samsung feel like the perfect duo to extend the interaction I have with my fans,” said Charli XCX.


“The partnership is one that will give my community the access and ability to experience me in ways they previously have not been able to, which is extremely exciting!”

Samsung Superstar Galaxy is accessible in the United States, Brazil, Canada, Germany, United Kingdom, and other select countries worldwide. To learn more go here.


Read More

Creative Work

subscribe & get more brand in your diet


get more brand in your diet

We never share your info,
we only share ours