Samsung to offer Preinstalled iflix App on Smart TVs In Southeast Asian Markets

Samsung has partnered with iflix ito allow its Samsung Smart TV to feature a pre-installed iflix app for markets in Indonesia, Malaysia, Myanmar, the Philippines, and Thailand.

This will allow users to access iflix’s library of TV shows and movies, directly from their Samsung Smart TVs. Consumers who purchase designated Samsung Smart TV models will also receive a complimentary 12-month iflix subscription from Samsung.

The “Smart Hub” interface has also been extended to smartphones through Samsung’s “Smart View” app which allows consumers to use their mobile device to select and start their favorite live TV programs and video-on-demand services on their TV.


iflix said in a statement: “For us, the deal represents a significant shift or broadening of our focus from primarily mobile viewing to best experience at home.”

“Over the last two years, we have strived to set the benchmark for providing an exceptional mobile experience,” said iflix Group’s co-founder and CEO, Mark Britt.

“We are deeply humbled to have been chosen by Samsung, the global leader for premium home entertainment electronics to premiere our proprietary native television app, further extending iflix’s extraordinary viewing experience to home users exclusively on all new Samsung Smart TVs.”


iflix is now available to one billion consumers across 18 markets throughout Asia, the Middle East, and North Africa offering Hollywood, Asian and Middle Eastern regional, and local TV shows and movies.

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