Samsung has released a new teaser campaign in partnership with Eleven and We Are Social, launched for the upcoming Samsung Galaxy Unpacked event. The advertising campaign shares a sneak peek at the product news set to be announced during the Galaxy Unpacked event on August 5th, 2020.
The campaign will run globally and launched via Digital , Social via an interactive AR filter. An OOH component also includes a visual 4-D display on the LED façade of the SMTown COEX building in Seoul, South Korea as well as venues in London, Poland, Spain, the United Kingdom, and the United States.
“As the world faces unprecedented times, connections with people, and access to information are more important than ever,” said Stephanie Choi, Senior Vice President and Head of Global Marketing Team, Mobile Communications Business at Samsung.
“As a leading brand, we have a responsibility to help society move forward. Our first virtual Galaxy Unpacked will be broadcasting from Korea, where we will be revealing new products focused on meaningful innovations that make this promise possible, and this campaign is designed to give our consumers an early glimpse. We encourage you to join us on August 5th to learn more.”
“We wanted to create an unexpected, elegant visual solution to generate excitement for Samsung’s upcoming Galaxy Unpacked event and these exceptional new products,” said Mike McKay, Chief Creative Officer, Eleven. “This visual approach was also designed to tease and communicate experiences globally, regardless of language.”
