Samsung Helps 13-year-old Skateboarder Sky Brown Stay Connected to Family at Tokyo Olympics

Samsung has launched a new film as part of its Tokyo Olympics campaign, featuring 13-year-old skateboarder Sky Brown who is set to become the youngest British athlete ever to compete at the Olympic Games. Were life normal, she would have the support of friends and family at this Olympics, but the COVID pandemic has barred spectators from attending the Tokyo Games.

So, it’s Samsung to the rescue showing how technology can provide Brown the connection, comfort, and digital touch on a global scale when she competes.

In a 0ne-minute film from The Community, Brown uses her Galaxy S21 5G to enjoy the love from far away as she prepares to face the biggest challenge of her life.

 
 

“Samsung is helping athletes stay connected to their loved ones and providing new safe ways for consumers, fans and media to experience Tokyo 2020,” said Timo Lumme, Managing Director, IOC Television and Marketing Services.

“Together, we are able to engage with and inspire athletes and fans worldwide and keep the Olympic spirit strong through Samsung’s innovative mobile technology and new digital platforms.”

 
 

Credits

The Community
Founder & CCO: Jose Molla
VP, Executive Creative Director
Executive Creative Director
Roger Baran
Marcelo Padoca
Executive Creative Director Fernando Reis
Associate Creative Director Federico Diaz
Associate Creative Director Juarez Rodrigues
Art Director Manfred Kruger
Group Strategy Director Anthony Mariello
Global Strategy Lead Ed Tsue
Associate Connections Director Amilynn Soto
EVP, Global Business Lead Publicis Groupe Radim Svoboda
SVP, Global Account Director Vesna Siftar
Senior Brand Lead Adam Caron
EVP, Head of Integrated Production Laurie Malaga
SVP, Executive Producer Scott Kemper
Business Affairs Priscilla Houlihan

PRODUCTION COMPANY
Production Company Reset
Directors Us
President Dave Morrison
EP & Director of Production Megan Moore
Producer Robby Mooring

EDITORIAL
Company Cabin Edit
Editor Robert Lopuski
Executive Producer Adam Becht
Producer Mary Stasilli

VFX
Company MPC
Sr Executive Producer Camila De Biaggi
Producer Colleen Valentino
Creative Director Alvin Cruz
2D Lead Thiago Porto
3D Lead Jessie Amadio

COLOR
Color Company Company 3
Colorist Joseph Bicknell
Color Executive Producer Ashley McKim
Color Producer Julia Paskert

MUSIC
Company KOM (Kay/Oskwarek Music)
Composer Philip Kae

MIX & SOUND DESIGN
Mix Company Ballad
Audio Mixer & Sound Design Philip Nicolai Flindt
Executive Producer Gregers Maersk Moeller

The Staff

The Staff

Gettin' it done.

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