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    Samsung Helps 13-year-old Skateboarder Sky Brown Stay Connected to Family at Tokyo Olympics

    By The Staff - Jul 19, 2021
    Samsung Helps 13-year-old Skateboarder Sky Brown Stay Connected to Family at Tokyo Olympics

    Samsung has launched a new film as part of its Tokyo Olympics campaign, featuring 13-year-old skateboarder Sky Brown who is set to become the youngest British athlete ever to compete at the Olympic Games. Were life normal, she would have the support of friends and family at this Olympics, but the COVID pandemic has barred spectators from attending the Tokyo Games.

    So, it’s Samsung to the rescue showing how technology can provide Brown the connection, comfort, and digital touch on a global scale when she competes.

    In a 0ne-minute film from The Community, Brown uses her Galaxy S21 5G to enjoy the love from far away as she prepares to face the biggest challenge of her life.

     
     

    “Samsung is helping athletes stay connected to their loved ones and providing new safe ways for consumers, fans and media to experience Tokyo 2020,” said Timo Lumme, Managing Director, IOC Television and Marketing Services.

    “Together, we are able to engage with and inspire athletes and fans worldwide and keep the Olympic spirit strong through Samsung’s innovative mobile technology and new digital platforms.”

     
     

    Credits

    The Community
    Founder & CCO: Jose Molla
    VP, Executive Creative Director
    Executive Creative Director
    Roger Baran
    Marcelo Padoca
    Executive Creative Director Fernando Reis
    Associate Creative Director Federico Diaz
    Associate Creative Director Juarez Rodrigues
    Art Director Manfred Kruger
    Group Strategy Director Anthony Mariello
    Global Strategy Lead Ed Tsue
    Associate Connections Director Amilynn Soto
    EVP, Global Business Lead Publicis Groupe Radim Svoboda
    SVP, Global Account Director Vesna Siftar
    Senior Brand Lead Adam Caron
    EVP, Head of Integrated Production Laurie Malaga
    SVP, Executive Producer Scott Kemper
    Business Affairs Priscilla Houlihan

    PRODUCTION COMPANY
    Production Company Reset
    Directors Us
    President Dave Morrison
    EP & Director of Production Megan Moore
    Producer Robby Mooring

    EDITORIAL
    Company Cabin Edit
    Editor Robert Lopuski
    Executive Producer Adam Becht
    Producer Mary Stasilli

    VFX
    Company MPC
    Sr Executive Producer Camila De Biaggi
    Producer Colleen Valentino
    Creative Director Alvin Cruz
    2D Lead Thiago Porto
    3D Lead Jessie Amadio

    COLOR
    Color Company Company 3
    Colorist Joseph Bicknell
    Color Executive Producer Ashley McKim
    Color Producer Julia Paskert

    MUSIC
    Company KOM (Kay/Oskwarek Music)
    Composer Philip Kae

    MIX & SOUND DESIGN
    Mix Company Ballad
    Audio Mixer & Sound Design Philip Nicolai Flindt
    Executive Producer Gregers Maersk Moeller

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