Samsung’s First Galaxy S7 ads are Dorky Works of Comedic Art

Lil Wayne Samsung - Branding in Asia Magazine
Lil Wayne

Samsung’s new Galaxy S7 spots from Wieden + Kennedy that debuted during Sunday night’s Oscar broadcast are all good –one, which is taps several celebrities in self-deprecating roles, along with a cast of others odd characters, is great.

The flagship spot, “Why”, features cameos from Lil Wayne, Wesley Snipes, Doc Rivers, James Harden, and William H. Macy each highlighting the smartphone’s notable features with their own quirky narrative.

The spot also features brief appearances by competitor devices including Apple, LG, and Motorola — all in unflattering situations.


 

https://www.youtube.com/watch?v=RfCubGgMkms

While the other two other spots, “Dark” and “Water,” are absent the star power, both are further examples of the quality work coming that is coming out of W+K shop for Samsung.

Both spots are funny, but “Dark” definitely draws the most laughs.

https://www.youtube.com/watch?v=el9D3bjmx50


 

https://www.youtube.com/watch?v=oGpK5OD8Tm0

Samsung won’t say how much they paid for the trio of ads, but it’s probably well into the millions.

LG was quite candid in saying that it’s going to throw all it’s got to keep up with Samsung’s ad spending. Look for some great spots from them and other smartphone makers trying to keep up with the high benchmark set by Samsung.

Ad Credits

Spot: “Why”

Agency: W+K Portland
Creative Directors: Craig Allen and Jason Bagley
Copywriters: Andy Laugenour and Jarrod Higgins
Art Director: Croix Gagnon and John Dwight
Integrated Executive Producer: Erika Madison
Senior Producer: Alexei van Mourik
Account Team: Mimi Kim and Phil Williams
Executive Creative Directors: Mark Fitzloff and Joe Staples

Production Company: Arts & Sciences
Director: Matt Aselton
Executive Producer: Marc Marrie
Line Producer: Zoe Odlum
Director of Photography: Toby Irwin

Editorial Company: Arcade
Editors: Geoff Hounsell and Greg Scruton
Post Producer: Adam Becht
Post Executive Producer: Nicole Visram

Visual Effects Company: The Mill
Visual Effects Supervisor Glyn Tebbutt
Flame Lead: Robin McGloin
Flame Artists: Brad Scott, Narbeh Mardirossian, Adam Lambert, Anthony Petitti, Ashley Forbito and Brett Lopinsky
Senior Visual Effects Producer: Chris Harlowe
Visual Effects Production Coordinator: Mary Hayden
Color Producer: Diane Valera
Colorist: Adam Scott

Titles/Graphics: Mill+

Music and Sound Company: duotone audio group
Managing Director: David Leinheardt
Executive Producer: Ross Hopman
Creative Director: Jack Livesey
Producer: Gio Lobato

Mix Company: Lime
Mixer Sam Casas: Rohan Young
Producers: Susie Boyajan, Krysten Richardson, Steve Gibbons, Tim Davies and Steven Olson

Spot: “Water”

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Craig Allen/Jason Bagley
Copywriter: Derek Szynal
Art Director: Brandon Mugar
Senior Producer: Frank Brooks
Account Team: Mimi Kim/Kelly Quinn/Tori Misell
Executive Creative Directors: Mark Fitzloff / Joe Staples
Integrated Executive Producer: Erika Madison

Production Company: Epoch Films
Director: Martin de Thurah
Executive Producer: Melissa Culligan
Line Producer: Karen O’Brien
Director of Photography: Alwin Kuchler

Editorial Company: Rock Paper Scissors LA
Editor: Mikkel EG Nielsen
Post Producer: Helena Lee
Post Executive Producer: Angela Dorian

VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Antonio Hardy
Production Coordinator: Kris Drenzek
Creative Director: Tim Davies
2D Lead Artist: Tim Davies
2D Artists: James Allen, Jale Parsons, Scott Wilson
Colorist: Adam Scott
Executive Producer, Color: Thatcher Peterson
Color Producer: Diane Valera
Production Coordinator, Color: Jackson Rogers
Color Assist: Christopher Obal / Asa Fox / Sam Ziaie

Music+Sound Company: Duotone Audio Group
Managing Director: David Leinheardt
Composer: Hans Christian Lumbye
Arranger: Eric Hachikian
Sound Designer: Barking Owl
Song (if applicable): Champagne Galop
Producer: Gio Lobato

Mix Company: Lime Studios
Mixer: Sam Casas / Zach Fisher / Joel Waters
Producer: Susie Boyajan

Spot: “Dark”

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Craig Allen/Jason Bagley
Copywriter: Derek Szynal
Art Director: Brandon Mugar
Producer: Frank Brooks
Account Team: Mimi Kim/Kelly Quinn/Tori Misell
Executive Creative Directors: Mark Fitzloff / Joe Staples
Integrated Executive Producer: Erika Madison

Production Company: Epoch Films
Director: Martin de Thurah
Executive Producer: Melissa Culligan
Line Producer: Karen O’Brien
Director of Photography: Alwin Kuchler

Editorial Company: Rock Paper Scissors LA
Editor: Ted Guard
Post Producer: Helena Lee
Post Executive Producer: Angela Dorian

VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Antonio Hardy
Production Coordinator: Kris Drenzek
Creative Director: Tim Davies
2D Lead Artist: Tim Davies
2D Artists: James Allen, Jale Parsons, Scott Wilson
Colorist: Adam Scott
Executive Producer, Color: Thatcher Peterson
Color Producer: Diane Valera
Production Coordinator, Color: Jackson Rogers
Color Assist: Christopher Obal / Asa Fox / Sam Ziaie

Music+Sound Company: Agoraphone
Composer: Agoraphone
Sound Designer: Barking Owl
Song (if applicable): Dark
Producer: Dawn Sutter Madell

Mix Company: Lime Studios
Mixer: Sam Casas / Zach Fisher / Joel Waters
Producer: Susie Boyajan

Asia Ad Junkie

Asia Ad Junkie

So many ads, so little time.

Read More

subscribe & get more brand in your diet

newsletter

get more brand in your diet

We never share your info,
we only share ours