Samsung has launched a Dashain Brand Film in Nepal, celebrating the essence of family, love, and togetherness during this festive season.
The film – “Daughter Coming Home for Festival”, captures the spirit of Dashain, Tihar (Nhu Daya Bhintuna) and Chhath, bringing to life the powerful cultural connections that define this season of reunions and celebrations.
The story follows an elderly couple eagerly preparing for their married daughter, son-in-law and granddaughter’s homecoming for Dashain – a festival that holds deep significance in Nepal.
As the family relives old memories, the daughter notices that her parent’s home appliances need upgrading and surprises them with a brand-new range of Samsung appliances.
According to the campaign, the storytelling has quickly gained appreciation in Nepal. Viewers have been sharing their emotional connection to the film, reaffirming the belief that the most impactful stories are born when creativity meets cultural relevance.
“The magic happens when creativity, emotions and culture come together,” said a release.
“The film not only showcases Samsung’s latest home appliances but also embodies modern values of empowerment and mutual respect within families. It resonates deeply with the Nepali audience, many of whom relate to the heartfelt story of family members reuniting after long separations, particularly during this festive season.
DigitalIn, the creative-driven digital agency under Outreach Group and G21 production house to bring this beautiful narrative to life.
