South Korea’s Samsung Electronics has launched a new collection on Samsung Art Store featuring Moomin characters created by Finnish artist and writer Tove Jansson, making 60 artworks available on Samsung Art TVs globally from May 18.
“Known for their distinctive and enduring charm, the Moomins have remained a beloved global sensation for generations, with a legacy spanning publishing, animation and design,” said Samsung
The collection spans decades of Moomin illustration, from Jansson’s black and white drawings in the original novels of the 1940s to watercolor artwork from picture books and cover illustrations, alongside more recent interpretations of the Moomin world.
“The world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics.
“Through Samsung Art Store, we’re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.”
“At the heart of the Moomin stories is a sense of kindness, curiosity and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning,” said James Zambra, Creative Director at Moomin Characters Oy Ltd.
“Tove Jansson developed a fascinating visual language of considerable sophistication. We’re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.”
