Samsung Explores Having Bixby Speak in the Voice of Loved Ones Who Can No Longer Speak

Samsung India has launched a digital campaign showcasing a pilot project to help preserve the voice of someone who has lost their voice by having it be the voice of choice on their digital assistant, Bixby.

The accompanying campaign film is inspired by the life of a Motor Neuron Disease (MND)/ALS patient “Sonal” who agreed to let Samsung preserve her voice for her daughter.

In other words, if the technology bears practical fruit, you could one day have Bixby talk to you in the voice of a real person in your life – or, potentially, someone who is no longer in your life.


Conceptualised by Cheil India, the pilot project sees Samsung Research Institute, Bangalore working with a company that specializes in core speech technologies.

According to Samsung:

We recorded an independent voice, and using TTS (Text To Speech) technology tested that voice for compatibility on Android OS (Samsung Smartphone). Testing on Tizen OS (Refrigerator, Television) is under progress. 


Once the tech is mastered, it does offer some interesting possibilities for the future of digital assistant technology. And the preservation of the voice of someone who has passed is a real possibility.

The creative world had mixed reactions to that notion. Bodhisatwa Dasgupta, senior creative director at Happy mcgarrybowen, told AdFaqs:

“I lost my dad when I was quite young and honestly, I’m not sure how I’d react if I asked Alexa what the weather would be like today and his crisp cigarette-stained voice filled the room saying – ‘Cloudy with a chance of dark foreboding’,” said Dasgupta.

“But at other times, it’d be great if I could hear his voice again.”

For now, the technology as a whole is still a work in progress.

“The Cheil team set out to present a simple yet moving film showcasing the endless possibilities that Bixby can bring to the family coping with this unfortunate condition,” said Josh Seokjin, Sr. Art Director & Alberto Rodriguez, Sr. Copywriter from Cheil HQ Global Creative Division, in a statement. “We are delighted to see the heartwarming response that the film is getting and we are looking forward to perfecting the technology and inspiring many others.”


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