The advertising division of Samsung Electronics, Samsung Ads ANZ, has appointed Richard Wheeler as head of agency development and Blair Hamilford as head of business development.
Prior to the new role, Wheeler led new business for the Adobe Advertising, was the general manager at AMNET, and held various senior positions at MediaCom Australia and Xaxis.
Alex Spurzem, general manager Samsung Ads ANZ, said: “I am pleased to welcome both Richard and Blair, their combined experience and expertise across sales, data and screens will help drive further value for our clients and partners.”
Wheeler said: “The TV landscape is changing faster than ever, and with it, the way we need to both understand and deliver to fragmenting audiences.
“It’s an exciting time to join the growing team as the CTV industry in Australia and New Zealand is rapidly expanding, and constantly offering new opportunities for advertisers.”
Before joining Samsung Ads, Hamilford worked with JOLT, a 100% DOOH network for electric chargers for cars in Australia. He previously launched Australia’s retail large format digital network from scratch at Westfield as well as running oOh!media Retail division.
Blair said: “I’m excited to come on-board and help expand the Samsung Ads local offering and connect customers and brands alike. I’m thrilled to cement Samsung Ads as a great partner to drive commercial outcomes.”