Sam I Am Unveils Rebrand to Mark its 20th Anniversary

In celebration of 20 years in business, international production and photography agency Sam I Am has revealed a creative rebrand. The rebrand was designed by Kristen Doyle at Killanoodle with copy creation by writer Marrianne Little.

“It’s important to update the brand identity to acknowledge how far we’ve come,” said Founder Samantha Simpson.

“My brief was to soften and warm our style whilst staying true to our kinks and the color world we inhabit. We are at a place where we can make bold decisions and I want to represent that – it’s fun to be a mature and established brand.”


The SIA core team, including producers and agents, is now six strong and the agency represents 11 photographers and two stylists. Sam I Am has also recently welcomed automotive, architectural, and lifestyle photographer Derek Swalwell, and is excited to announce the launch of a stylist division with featured creatives Jana Bartolo and Jess Johnson.

According to Simpson, 2022 is a year to focus on putting into practice the key insights the team has learned over the past two years of change and rebirth.

“I’ve made some wonderful people choices over the past few years. With their support I’m now able to focus on SIA’s future vision, which is wildly satisfying and rewarding. These have been growth years in many ways, despite the challenges. I can wholeheartedly attribute the current success of SIA to the team behind it; together we’ve learnt to become obsessed with our individual goals as well as watching our photographers smash theirs.”


Over the past year, Sam I Am photographers Benito Martin and Tobias Rowles have worked with Special Group shooting various Uber brand campaigns. Rowles also shot a Samsung brand campaign via CHEP creative director Kirsty Gavin, and photographer Billy Plummer was across campaigns with Leo Burnett for the National Disability Gateway.


Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on reddit
Share on email