Sam Chiu Appointed Senior Director of Marketing, APAC at AppsFlyer

Global attribution and marketing analytics company AppsFlyer has announced that Sam Chiu will head up the marketing team as its new Senior Director of Marketing, Asia-Pacific, reporting to Ronen Mense, President and Managing Director, AppsFlyer APAC.

The appointment follows the company’s recent senior hire of ex-Oracle Sales Vice President Joen van Driel as AppsFlyer’s VP of Sales for APAC earlier this year. With app install ad spend in the region poised to reach $61 billion in 2022, the hires highlight the groups’ commitment to the region.

“AppsFlyer is experiencing phenomenal growth, not only in APAC but globally, and I am honored to work alongside talented individuals in the team to further advance our marketing efforts and assert AppsFlyer’s dominance in the region,” said Chiu.


“AppsFlyer is well-positioned to help marketers transform their businesses, and the mobile marketing industry continues to expand with the use of mobile apps wildly increasing day by day. I am excited about what lies ahead.”

Chiu will spearhead AppsFlyer’s brand awareness, strategic marketing strategies, and demand generation for the company, driving engagement strategies, supporting the current customer base and working with high-performing teams across countries to strengthen AppsFlyer’s presence.

He will relocate to AppsFlyer’s SEAPAC hub in Bangkok, where he will play a critical role in driving AppsFlyer’s go-to-market strategy for over 22 markets across ASEAN, South Asia (including India and Pakistan), Japan, Korea, and ANZ.

“Throughout the last twelve months we have continued to focus on growing AppsFlyer, not only in APAC, but globally. In a crucial time of AppsFlyer’s expansion, Sam brings in a wide range of experience, having worked at an array of established players in the industry. His role will drive key business goals in the region,” said Ronen Mense, President, and Managing Director, AppsFlyer APAC.


Chiu brings an extensive amount of experience with close to twenty years of digital transformation and omni-channel strategy implementation to AppsFlyer’s Southeast Asia-Pacific team.

His full-stack marketing tech career spans Boston, New York City and Hong Kong across agencies, publishers and ad networks and B2C & B2B advertisers with deep experience driving campaign results for various Fortune 500 firms.


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