Saif Ali Khan Drinks Pan Bahar, Sophistication Ensues

Indian film celebrity Saif Ali Khan - Branding in Asia Magazine
Saif Ali Khan

Indian film star Saif Ali Khan is saddled up as the brand ambassador for Pan Bahar continuing the brand positioning ‘Pehchan Kamyabi Ki’.

Part of multimedia campaign put together by DDB Mudra North, this new work serves as an extension to the brand’s marketing campaign from 2015.

As for Saif Ali Khan, he’s all about the slick, baby.


According to a statement: “With Saif Ali Khan as the brand ambassador, the objective of giving the brand Pan Bahar a sense of class and sophistication gets fulfilled quite naturally. Royal by heritage and an epitome of sophistication, Saif compliments the legacy and class of the brand. He embodies the people whose achievements are their identity.”

And of course Pan Bahar always draws the cuties.

“Nothing succeeds like success and a successful man is a trend-setter in his own right,” said Sambit Mohanty, Creative Head, DDB Mudra North quoted. “This thought inspired our second commercial for Pan Bahar that is symbolic of ‘Pehchan Kamyabi Ki’. It was a pleasure shooting with Saif Ali Khan for this project and bringing this idea to life.”


“Shot in exotic locations of London, where Saif builds upon the message that true celebration is not about being loud, but being sophisticated. It is what distinguishes one from the masses, giving one a unique identity,” said a statement.

Later, masses.

Here is the spot from last year:

Ad Credits 
Chairman & CCO: Sonal Dabral
President, DDB Mudra, North: Vandana Das
Creative Head, North: Sambit Mohanty
Creatives: Shivil Gupta & Subhashish Datta
Account Management: Ashwani Dhingra, Moumita Chaudhuri, Nikhil Kant
Director: Sunhil Sippy
Production House: Firecracker Films

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