Viacom18 has appointed Sagnik Ghosh as Business Head, Colors Bangla. He will be taking over from Rahul Chakravarti and will report to Rajesh Iyer.
Ghosh has over 2 decades of experience spanning the media and entertainment, advertising, and BFSI industries.
“Regional is an important growth driver for Viacom18 and West Bengal is an important market for us,” said Rajesh Iyer, Head – Regional Entertainment (Bangla, Odia, Tamil and Gujarati Clusters), Viacom18.
“I’d like to thank Rahul for his contribution and wish him the very best in his future endeavors. Sagnik brings three important aspects to this role – his knowledge of the Bengali entertainment industry, his understanding of consumer preferences, and his marketing expertise which cumulatively will dial-up both the brand and the business.”
Prior to joining Viacom 18, Ghosh worked with Star India as Executive Vice-President and Business Head, Star Jalsha and Jalsha Movies.
“The Bengali broadcast entertainment market provides considerable opportunities and is known for its creative prowess for producing content that is often taken to other markets,” said Ghosh.
“Colors Bangla has a rich legacy and now is the time to grow further and challenge the market leaders. Together, with the dedicated and talented team, I look forward to propelling Colors Bangla to greater heights.”
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