TBWA\Media Arts Lab has appointed Sabine Tjia as Regional Managing Director for India and Southeast Asia. Based in Singapore, she will report to Global Chief Executive Officer Katrien De Bauw.
In the role, Tjia will partner with Executive Creative Directors Jonathan George for India and Dennis Kung for Southeast Asia to lead the agency’s growth and creative work across the region.
Tjia brings more than two decades of experience across agencies and global brands. She began her career at BBH and Leo Burnett before moving client-side to Netflix, where she held marketing leadership roles across Asia-Pacific, including Southeast Asia Marketing Manager and later Head of Marketing for Australia and New Zealand.
She most recently served as Chief Marketing Officer at Indonesian fintech company Pluang before founding her own marketing consultancy.
“Sabine has spent her career building brands across some of the world’s most dynamic markets,” said Katrien De Bauw, Global Chief Executive Officer, TBWA\Media Arts Lab.
“She combines strategic thinking with a deep understanding of culture, and she’s exactly the kind of leader we want helping shape the next chapter for India and Southeast Asia. I’m delighted to welcome her to the team.”
“I’m excited to join Media Arts Lab at such a pivotal moment for India and Southeast Asia,” said Sabine Tjia.
“This is a region where culture moves incredibly fast and the opportunity to create meaningful, influential work has never been greater. I’m looking forward to partnering with the team to build on the strong foundation already in place and continue creating work that is culturally sharp, integrated and made to have real impact.”
