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    Saatchi & Saatchi Wins Bharti AXA Life & General Insurance Account

    By The Staff - Oct 27, 2020
    Saatchi & Saatchi Wins Bharti AXA Life & General Insurance Account

    Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, has appointed L&K | Saatchi & Saatchi to manage its entire integrated mandate.

    “A unified marketing and communication approach is instrumental in building a strong brand for both Bharti AXA Life and General Insurance.”

    L&K | Saatchi & Saatchi won the mandate in a multi-agency pitch and will manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and General insurance.

    “A unified marketing and communication approach is instrumental in building a strong brand for both Bharti AXA Life and General Insurance,” said Manik Nangia, Chief Operating Officer, Financial Services, Bharti Enterprises on the appointment. “The capabilities at L&K | Saatchi & Saatchi strongly complement our strategy, and we look forward to good work on brand narratives in the face of an ever-evolving consumer landscape.”

    Bharti AXA is one of India’s leading Life Insurance companies and provides protection, savings, investment, health and group plans.

    The General Insurance arm offers various products catering to retail, rural, and commercial clients. It offers insurance for motor and two-wheelers, health and critical illness, property, student and individual and family travel, crop insurance and commercial lines.

    “We are absolutely thrilled to welcome Bharti AXA on board,” said Paritosh Srivastava, Managing Director, L&K | Ssaatchi & Saatchi on winning the mandate.

    “We have a deep understanding of the category and have built numerous brands in this space, so we’re looking forward to taking the brand to new exciting spaces. For us, it’s also the coming together of other Publicis Groupe capabilities to have a unified, strong partnership with Bharti AXA and offer them solutions beyond just communications.”

     

     

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