Saatchi & Saatchi Saves the Music with a Custom Guitar

    The project was covered in a recently aired documentary.

    By Asia Ad Junkie - Apr 27, 2021
    Saatchi & Saatchi Saves the Music with a Custom Guitar

    Saatchi & Saatchi is aiming to revitalize the live music scene in Melbourne by bringing together four of the city’s most famous music venues through the construction of a custom guitar. The project was featured in a recently launched documentary.

    Using wood taken from The Tote, The Espy, The Corner and Cherry Bar, the one-of-a-kind Maton guitar, the MM3000, will be available for local and touring artists to play. It will travel between the four venues with its path will able to be tracked on a website aimed at encouraging Melburnians to get out and explore the city’s live music events.

    The documentary, website and integrated campaign running on outdoor, social and digital will also be driving people to donate to Supportact, a local charity helping struggling musicians, venues and those working in the industry affected by the pandemic.

    “A project like this is only as good as the passion brought to it by the partners and people you meet along the way. To that end I have to say a tremendous thank you to our production partners Scoundrel and Alt-Shift and to our incredible supporting partners – all of whom understand how integral live music is to making Melbourne, Melbourne,” Saatchi & Saatchi ECD Simon Bagnasco said.


    Supporting Partners
    Mushroom Group
    Maton Guitars
    Mountain Goat
    Support Act
    Channel 9
    Level Two Music
    Madman Entertainment
    Music Victoria
    Bakehouse Studios
    The Tote Hotel
    The Epsy
    Corner Hotel
    Cherry Bar

    Creative Agency: Saatchi & Saatchi Melbourne
    Chief Creative Officer: Mike Spirkovski
    Executive Creative Director: Simon Bagnasco
    Creative Director: Lee Sunter
    Senior Creative/Copywriter: Adam Ferrie
    Senior Creative/Art Director: Peter Cvetkovski
    Head of Design: Matt Alpass
    Designer: Alice De Saulles
    Executive Producer/Producer: Lucy Trengove
    Digital Director: Nick Baum
    Digital Design: Jarryd Hood
    Head of Content: Fei Wang
    Creative Content Producer: Heather McKean
    Producer: Zena Bartlett
    Developers: Steven Ashby & Josh Armstrong
    Strategist: Jack Gilbert
    Client Service Director: Ella Ward
    Senior Account Manager: Harriette Curtis
    Managing Director (2020): Mark Cochrane

    Production Company: Scoundrel
    Director: Matt Weston
    Managing Director / EP: Adrian Shapiro
    Producer: Holly Winter

    Photography: Jay Hynes

    Post Production:
    Editor: Aaron Carroll

    Post Production & VFX:
    Trailers: Drew Moden – Mr Fox

    Music Supervision
    Level Two Music – Mel Jong, Karl Richter, Hugh Owens, Marcus Brooke-Smith

    Audio Post Production:
    Dee Gjedsted: Squeak E. Clean Studios

    Earned Media & Public Relations: Alt Shift

    Get more brand in your diet

    We never share your info, we only share ours.