MightyHive, the data and digital media practice of S4Capital, has named Steve Lok as its Global Director Customer Data Strategy. Lok has years of experience across martech.
Lok has advised and implemented more than a dozen customer data platforms across the globe.
“It’s no surprise that CDPs both thrill and spook when they come up in conversations today. There’s tremendous potential and risk to dive into the opportunity that a major piece of martech surfaces. The good news is, this is a problem of plenty. We have lots of good choices and few bad ones. However, with that opportunity is the introduction to an increasingly crowded marketplace full of vendor-driven narratives which are rarely neutral in respect to the technology, and especially in client fit,” Lok explains.
“There are three major types of CDPs and brands need a strategy to leverage the right one for today’s disruption. I’m looking forward to interconnecting our expertise across data and digital media with the content expertise across S4Capital to provide clients with an end-to-end customer data strategy, spanning across their digital ecosystem.”
Lok’s work has been recognized for intelligent use of data in acquisition, engagement, and loyalty marketing by the likes of Cannes Lions Festival of Creativity and the Direct Marketing Association.
“A solid, future-proofed data strategy is rapidly evolving to be the most urgent point on the agenda for many brands,” added Russell Sutton, Senior Vice President Data, EMEA at MightyHive.
“As privacy and cookie changes bite, brands are making long-term decisions as to how they will overhaul their consumer data strategy. It’s incredible to combine Steve’s comprehensive experience in consumer data with our in-house expertise strengthening our ability to help clients develop privacy first, 1st party data strategies.”
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