S4Capital Merges MediaMonks and MightyHive into Media.Monks

S4Capital has announced the merging of MediaMonks and MightyHive into Media.Monks. According to S4Capital, “the single brand emphasizes a shared heritage in creative content and roots in data&digital, while unifying a team of nearly 6,000 digital-first experts working as a single P&L across 57 talent hubs in 33 countries.”

S4Capital plc (SFOR.L) will remain the financial brand, publicly listed on the London Stock Exchange and deployed amongst investor, financial, and banking stakeholders and in reports.

“The traditional, analogue holding company model is over 70 years old, dating back to Marion Harper and IPG in the 1950s and cries out for disruptive change. Digital has altered the landscape permanently and brands need a different type of organization to execute and show up for their customers at every moment in the journey––purely digital, with data-driven creative and content, faster, better, cheaper, and with a single P&L,” said Sir Martin Sorrell, S4Capital Executive Chairman.

 
 

“So far, S4Capital has brought together 24 companies that have each disrupted their industry in complementary ways, buying into our mission to create a new age/new era advertising and marketing services model and disrupting the old.”

Earlier this year, the company launched its API-inspired organizational structure, designed to ignite collaboration and fuel innovation by connecting its different types of teams: countries, core, client, categories, capabilities and corporate. The hexagon, previously representative of MightyHive, has been “adapted to symbolize this structure and the six components it connects.”

“The single brand was not a boardroom decision. It involved input from a broad range of teams and talent, and many of our founders,” said Media.Monks Co-Founder Wesley ter Haar.

 
 

“For our people, this means they’re all colleagues and can build amazing careers across the globe and keep going and growing. For our clients, it means they keep the same team and the day-to-day they love—but now have even simpler access to an amazingly deep pool of specialist talent. Consolidation is an engine to innovate and this makes it easier to help our clients show up better for theirs.”

According to S4, the API is reflected in the new dynamic logo mark that activates a flexible brand framework in which “media” becomes a variable. Teams within the six operational components can personalize and express themselves within the framework using a new internal tool, Brand.Lab. The addition of the dot represents a point of connection between diverse talent with different experiences and expertise, and encourages freedom of expression through a malleable framework.

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