Sir Martin Sorrell’s S4Capital has announced a merger between Cashmere and Media.Monks, aimed at significantly expanding the capabilities of both its content practice in the USA and global cultural strategy.
Cashmere is a culture and creative marketing agency, founded in Los Angeles in 2003, by Ted Chung and Seung Chung. With over 150 team members, the group specializes in creating authentic, culturally relevant content and campaigns for clients like Google, Instagram, Facebook, BMW, WarnerMedia, Adidas, Netflix, Disney, Amazon and Apple.
The agency has received multiple awards including the 2019 Cannes Lions Creative Award and numerous Clio and Webby Awards.
“We are delighted to welcome Ted, Seung, Ryan and their colleagues to Media.Monks. Their ability to translate contemporary culture into compelling content and reach diverse audiences is a rare talent and something we want to integrate at the heart of our content practice. It is particularly relevant, given the changes we see taking place around diversity and purpose, not only in the United States, but beyond,” said Sorrell.
Cashmere’s evolution in recent years is best shown by AdAge’s annual A-List. Named Multicultural Agency of the Year in 2019, then recognized as one of the A-List’s Agencies to Watch in 2020 and most recently, in 2021, as an A-List Standout Agency.
“Cashmere is excited to bring an international vision of Culture, fluidity, and brand loyalty to our clients and a broader set of new colleagues. From the first interactions with everyone at Media.Monks, we were impressed with their responsiveness, ambition, and disruptive approach which aligns with our philosophy of evolving the status quo,” said Ted Chung, Cashmere Chairman and Co-Founder.