S4 Capital has announced that Staud Studios, a creative production studio specializing in the Automotive industry, is merging with S4 Capital’s Content practice MediaMonks. The merger formalizes MediaMonks’ presence in Germany, Europe’s second-largest advertising market.
Based in Stuttgart, Staud Studios was founded in 1983 by celebrated car photographer René Staud and is now run by his sons Pascal and Patrick Staud. Over the past 35 years, Staud has worked for nearly every automotive brand in the world.
“We are delighted to welcome Pascal and his colleagues to MediaMonks and S4Capital. We look forward to developing a strong Content, Data & Digital Media practice in Germany, leveraging Staud’s Automotive expertise on a global basis and broadening our base in Western Europe,” said S4Capital Executive Chairman Sir Martin Sorrell.
“Staud Studies will play a key part in building up the Marcom ENGINE solution for BMW & MINI. Their Automotive expertise is second to none – going forward Pascal and his team in Stuttgart will become the global center of expertise for mobility at MediaMonks.” said Victor Knaap, CEO MediaMonks, and S4Capital Executive Director.
The merger adds Staud’s 75 employees to S4 Capital’s increasing ranks that now number around 4000 globally.
“We see a huge demand for change in the automotive industry with a specific need for direct to consumer models, personalized interactions and scalable digital and 3D experiences,” said Pascal Staud, CEO of Staud Studios. “As MediaMonks’ Global Mobility Hub we add relevant capabilities to our existing services, to help our clients on their path of transformation.”