S4 Capital has announced that social media marketing services agency XX Artists will become a part of Media.Monks to expand its capabilities and client base in the US market.
XX Artists, founded in 2018, is an LA-based social media marketing agency that works with clients such as Alphabet Inc’s Google, YouTube, Logitech, and Ancestry.com on their social and influencer content strategies, S4 said.
In 2021, XX Artists generated USD12 million gross profit and “is experiencing continued strong growth heading into 2022”. XX Artists also has a talent social practice, working with over 40 top musicians, actors, artists, and public figures on their digital platforms.
“Their exciting growth, diverse talent base, and prestigious clients will help fuel the development of our best-in-class social media capabilities in the United States and internationally,” said S4 Executive Chair Martin Sorrell.
XX Artists founder Kyle Kuhns added: “We have been fortunate to experience fantastic traction at XX Artists the last few years. In our forthcoming partnership with S4Capital and Media.Monks, we are eager to provide exciting growth, development and innovation opportunities for our people and clients alike.”
In May, S4 Capital announced that MediaMonks would combine with Los Angeles-based TheoremOne.