MullenLowe Group has named S. Subramanyeswar Subbu’s as Chief Strategy Officer for the Asia-Pacific region. He will continue to lead strategy for brands at MullenLowe Lintas Group as its Group Chief Strategy Officer.
Subramanyeswar first joined Lowe Lintas in 2011 as National Planning Director and has led major strategic thoughts or shifts for multiple brands across the clients that the group works on in India.
“Subbu’s promotion is much deserved as he is one of the finest marketing minds in the region,” said James Fox – Global Chief Strategy Officer, MullenLowe Group.
“He is a true leader for his team and his clients, helping them achieve new heights professionally and commercially. I am very proud to have Subbu as part of the global planning council, leading MullenLowe Group’s strategic charge across Asia-Pacific countries.”
Subramanyeswar has spent two decades plus in advertising and marketing, having worked at Wipro, Publics, Rediffusion Y&R, and Saatchi & Saatchi in the markets of India, the US, and the UK.
“In the ten years that he’s been at MullenLowe Lintas Group, Subbu has played a huge role in not just improving and innovating the planning product, but forging strong partnerships with colleagues at the agency, clients, and academia,” said Virat Tandon – Group CEO, MullenLowe Lintas Group, India.
“Not to forget his big role in putting us on the global map of effectiveness! Having worked very closely with him over the last 10 years, I have to say that he is clearly one of the top brand strategists in the world. I am extremely happy that Subbu will take his amazing brand of strategic planning beyond South Asia and into all of Asia-Pacific.”
Subramanyeswar will be based in Mumbai, India.
“I’m honored, humbled, and fired up. It’s a huge opportunity and that’s very exciting. At the same time, I’m also grounded on the challenges that lie ahead,” added Subramanyeswar.
“And it is that trip and the constraint that also brings out the passion and fierce obsession in me, to do great culture-leading work. I’ll take the rich learning that I had in my ten years at MullenLowe Lintas Group – India, an ecosystem or the fulcrum of marketing, forward.”