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    Brand Element Design: Royal Nuts – Qi Yuan Foods from China

    By The Staff - Oct 2, 2015
    Brand Element Design: Royal Nuts – Qi Yuan Foods from China

    Hard to really make people go nuts over nuts. But we like this clever packaging idea by Qi Yuan foods in China. Could even be educational for kids.

    The Brief”

    Nutrition and health food, and now has been gradually accepted by the public, has become the mainstream of casual food. “Qi Yuan” as the industry new brand, will face direct encounters industries such as “Mrs. Yao”, exotic flavor and other mature brands. We focus on people, how to generate brand interest and how to form the core brand strength.

     
     

    Visual and packaging, dual pull brand appeal We use “Celebrity + culture”  elements, illustrated into a cartoon image to further activate the brand spread appeal.

    In the main creative direction of Qi dynasty culture, the logo exhibit a kind of modern, stylish, simple, fresh visual expression, and to strengthen the brand’s regional reach and the popularity of the brand image.
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    Company: Qi Yuan Foods
    Project Type: Produced, Commercial Work
    Packaging Content: Nuts, snacks
    Location: China

     
     

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