While surely a great tennis player, Roger Federer might not be the most inspiring of brand ambassadors, as is evident in a new campaign for Japanese-owned Uniqlo that sees Federer shift between scenes of him playing the piano while looking directly into the camera pitching Uniqlo Ezy jeans and how they align with his tennis greatness.
For you kids out there looking for tennis stardom, according to the campaign starring Federer, a lot of it depends on your jeans. (Not genes)
“I could only think of tennis when I first started,” he says in the 30-second spot. “Once I began taking time for myself, that’s when I truly started winning. My life, my jeans. Authentic jeans with all-day comfort.”
We’re ranking this quite low on the inspiration scale, and let’s be honest, Federer’s acting could use a bit more passion. Some, such as Australian mag B&T, went so far as to call it “Hideously Bad“.
You be the judge:
Federer made headlines last year when he ditched Nike for a $300 million, 10-year contract with Uniqlo, which he approached reported Forbes, after more than two decades working with Nike.
He said at the time:
“I stand for style on the court. I really wanted to make the best apparel, the best-looking apparel for a tennis player in recent years. Obviously, I want to redo that, create the coolest things with UNIQLO… [it’s] something I’m very excited [about]. And I’m also going beyond that into LifeWear.”