FCB Interface and Hero MotoCorp have launched a campaign for the motorcycle Glamour X, introducing a film set in a futuristic world. The campaign narrates a love story to the melody of “Pehla Nasha.”
Developed by FCB Interface, the film portrays a robot drawn to Glamour X’s design and features. The campaign combines emotion, innovation, and storytelling.
Positioned as a 125cc motorcycle, Glamour X includes features in the segment. Hero MotoCorp said the model combines accessible pricing with technology in the 125cc category.
“With Glamour X, we’re redefining the 125cc category by combining cutting-edge technology with the affordability and this campaign captures this transformation through an imaginative narrative where even a robot from the future falls in love with Glamour X,” said Aashish Midha, Head of Marketing, Hero MotoCorp.
“It’s a testament to how advanced and desirable this motorcycle truly is.”
The campaign is currently live across television and digital platforms and is being featured during the Men’s T20 World Cup, ensuring maximum visibility.
