Riverdancing Across Dubai – Tourism Campaign With TikTok Sensation The Gardiner Brothers

The brothers add Dubai to the list of destinations they’ve danced through.

Client

Dubai Tourism

creative

Wunderman Thompson Dubai

electriclime°

Electriclime° has partnered with Wunderman Thompson Dubai for the launch of a new musical piece for Dubai Tourism featuring Irish Riverdance duo, the Gardiner Brothers, who star in a film that aims to promote the region across the United Kingdom, Ireland, and Australia.

While you might not associate the River Dance with Dubai, the Gardiner Brothers have 2.5m followers on TikTok and more than 700K on Instagram, where they dance in a wide variety of places and settings.

The ad film, directed by Chadi Younes and with Mik Allen as Director of Photography, takes the viewers around iconic locations in Dubai, showcasing its blue skies, golden dunes, and the city’s wondrous skyline.

 
 

All with a heavy dose of Riverdancing.

“The brothers were a treat to work with,” said Younes said.

 
 

“And just like them, on their first trip to Dubai, we were able to approach the project with fresh eyes, and the same joyful sense of adventure.”


Credits

Client: Dubai Tourism

Agency: Wunderman Thompson Dubai

Production Company: electriclime°

Director: Chadi Younes
DoP: Mik Allen
Executive Producer: Michael Ahmadzadeh
Producer: Layal Mooti
Production Manager: Rami Noureddine
Production Assistant: Alfie Rostron
Assistant Director: George Trummler
Steadicam Operator: Chris Kechichian & Alejando Pardo
1st Ac: Ghatas Antoury
2nd Ac / Vto: Khaled Mahran
Dit: Mariam Gabunia
Key Grip: Bob Touma
Gaffer: Andrej Arnautov
Best Boy: Mohamad Bilal
Sound Recordist: Qussai Al Hafez
Editor: Mariam Gabunia
Colorist: Mariam Gabunia
Photographer: Aqib Anwar
Props Master/Wardrobe: Sam Kientsch
HMU Artist: Maryam
Locations Manager: Bassel Al Zoubi
Locations Assistant: Omer Hazzam
Unit Manager: Denes
Talent: Gardiner Brothers
Female Tap Dancers: Aideen, Cadhla, Cushla, Haya, Olivia from O’Donnell School of Irish Dance Dubai
Male Emirati Dancers: Ahmed, Rashid, Ali, Ammar, Sultan Abdullah, Sultan Hamad from Dibba Musical Band
Extras: Hamza, Menhaz, Shakil from Platinum Heritage.
Extras: Bisher, Cynthia, Mohammed, Reshma, Uduezue, Shehab.

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