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    Riot Games Drops ‘Pentaboom!’ Short Film to Promote Wild Rift Launch

    By Katerin Pantaleon - Nov 6, 2020
    Riot Games Drops ‘Pentaboom!’ Short Film to Promote Wild Rift Launch

    In celebration of the League of Legends: Wild Rift Open Beta, Riot Games and BBH Singapore dropped a short film featuring gaming creators across Southeast Asia.

    ‘Pentaboom,’ draws from different elements of gameplay. The slickly produced short features familiar scenes for local audiences, with dozens of League of Legends Easter eggs. There’s a duel in Marina Bay, milk tea and banh mi.

    “Southeast Asia was the first region in the world to play Wild Rift, and we wanted to celebrate that,” said Justin Hulog, General Manager for Southeast Asia, Hong Kong, Taiwan and Macau, Riot Games. “We’re excited to have been able to produce this short film with some incredible gaming creators, in locations that many players will recognize. We hope that the film and Wild Rift will help bring our Southeast Asian community closer together.”

    The film was directed by Roslee Yusof.

    The League of Legends: Wild Rift Regional Open Beta went live throughout Southeast Asia on the 28th of October. The League of Legends: Wild Rift K/DA event is also currently ongoing, and players can log in to earn exclusive rewards.

    Credits

    Client: Riot Games

    Agency: BBH Singapore
    Executive Creative Director: Sascha Kuntze
    Creative Director: Xander Lee
    Senior Copywriter: Luke Somasundram
    Senior Art Director: Nico Tangara
    Art Director: Amos Lee
    Art Director: Jiarong Lee
    Business Director: Sid Tuli
    Account Director: Ausborn Lim
    Strategy Director: Alasdair Gray
    Content Strategist: Faith Huang
    Data Strategist: Angel Martinez
    Producer: Jonathan Gerard

    Production Company: Freeflow Productions
    Head of Marketing Southeast Asia: Marc Johns
    Creative Lead (SEA & Greater China): Anne Tran
    Regional Marketing Manager (SEA, TW, HK, MO): Nelson Woon
    Marketing Project Manager (SEA, TW, HK, MO): Lionel Wong

     

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