In celebration of their upcoming 120th anniversary, suitcase-maker, Rimowa, is giving its visual identity a makeover. The new look is pared down from the previous identity with A canvas of black, white, and gray with the word “Rimowa” written in a sans serif typeface.
The remake of the LVMH-owned brand was led by co-CEO Alexandre Arnault and Chief Brand Officer Hector Muelas, the new identity is the result of a collaboration between Munich-based concept, branding and graphic design studio Bureau Borsche and London-based design and branding consultancy Commission Studio.
The new visual identity will culminate in a redesigned packaging suite and retail touch points, the brand said.
