BE, the super-app for ride-hailing services in Vietnam and Southeast Asia, has launched a fun new campaign film via The Friday that takes you on a fantastical journey with nicely done filming and FX that make for a trippy ride.
Set to Strauss’s iconic Radetzky March, the ad film features BE drivers as larger-than-life superheroes, swooping in to save the day. From whisking an auntie away from heavy rain and transporting her to her destination in a far-off galaxy to morphing a driver’s body into a therapeutic shampoo-tube motorcycle for a young man’s thrilling ride home, the ad is a surreal piece of entertainment.
“Overall, the ad is a trippy and imaginative representation of BE’s mission to provide top-notch ride-hailing services in Vietnam, with a large and reliable fleet of drivers at users’ disposal,” said Khoa Pham, Founder/Creative Director at The Friday.
Check it out:
Hoang Bui, Brand Manager at BE Group, added, “Through this mind-bending experience, we hope to leave the audience in awe of our instant and delightful service. Our goal is to solidify BE’s position as a better choice for those seeking the most amazing ride-hailing experience of their lives.”
The campaign includes a 60-second version and a 30-second cutdown, and will be run on digital platforms and outdoors.
Credits
Client: Be Group Vietnam
Creative Agency: The Friday
Creative Director: Khoa Pham
Art Director: AP, Hwang Choo
Copywriter: Trang, Hà Hà
Designer: Kei Chan
Managing Director: Tram Le
Account Manager: Nhi Bong
Account Executive: Thao Ho
