Richard Tan Appointed CEO of Dentsu Creative China

Tan will lead a 1,200-strong team across offices in Beijing, Shanghai, Guangzhou, Nanjing, and Wuhan.

Dentsu China has tapped Richard Tan as CEO of Dentsu Creative China. Based in Shanghai, Tan will beport to Deric Wong, CEO, of Dentsu China.

Tan will lead a 1200-strong team in China across offices in Beijing, Shanghai, Guangzhou, Nanjing, and Wuhan and is tasked with accelerating growth in the market.

Tan previously held senior management roles as Country Head in agency networks in China over the past 20 years, including Euro RSCG, DDB, and Mullenlowe China. he filled the position formerly held by Keita Ishikawa, who will move to a management role in Dentsu Inc., based in Japan.


“I am pleased to welcome Richard as he takes on the leadership of Dentsu Creative China,” said Wong.

“We live in a time of exciting possibilities and Richard as a seasoned agency leader will continue to build on the momentum with dynamism. Our leadership team looks to work closely with Richard, to continue building on our bold strategies to fuel market-leading growth and help brands create lasting good with meaningful progress, as Dentsu continues to evolve in China’s digital era.”

“I would also like to take this opportunity to thank Keita-san for everything we’ve achieved together under his transformative leadership and wish him our best in his new role'”, added Wong.

Cheuk Chiang, Chief Executive Officer, Dentsu Creative APAC, added, “There is no creative leader in China more experienced than Richard. As we take Dentsu Creative to the next level, he is well placed to deliver success. He lives and breathes Creativity. He is client centric. He is passionate about the value of Creativity and how it transforms brands and businesses. He shares our common vision for Creative at Dentsu and we believe he’s the best person to bring this vision to life in China”


“I am passionate about balancing bold creativity with sustained business impact in China’s dynamic digital ecosystem,” said Tan.

“I love where Dentsu Creative is heading and leading with ‘Modern Creativity’… through a simplified but compelling proposition that navigates practical challenges in the modern world of complexity.”

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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