Rhys Taylor has been promoted from his role as Regional Head of Strategy and appointed Managing Director for gryo APAC. In the new role, Taylor will report to Kieran Vye, gyro’s Asia-Pacific CEO.
“The marketing and media landscape has been changing continuously over the last two years,” said Vye. “Coming into 2020, we were fortunate to have built a stellar team who worked tirelessly to develop new services to ensure our clients were armed with actionable plans, and access to practical resources, keeping them relevant during what turned out to be a year of unprecedented disruptions due to the pandemic.”
This year alone, gyro has added CommScope into its client roll and was awarded significant projects by B2B clients including Mastercard, Magento Commerce, and Marketo Engage, amongst others.
In his new role, Taylor will work closely with the existing leadership team including Yasmine Mansour – Regional Head of Growth, Rimi Sweis – Regional Head of Media, Francesca Babet, who heads up Singapore operations and Christine Mills who helms Australia/New Zealand operations.
“Whether it was COVID-19 restrictions, digital adoption, or how generational change in the workplace is impacting industries, during 2020 we have been able to help clients adjust to these challenges,” added Vye. “And with this leadership team in place, coupled with the launch of Merkle B2B, we are set on redefining what modern marketing looks like in 2021 and beyond.”
Gyro’s Strategy practice, which Taylor previously led, will be helmed by Uzma Atcha who joined the business earlier in the year.
“Uzma joined us seven days before our world plunged into lockdown due to the pandemic,” said Taylor. “Despite the challenges of remote working and isolation, has won the trust of key clients and the camaraderie of her colleagues. I’m excited to see how Uzma brings her experience and ideas to lead the roll-out of gyro’s IGNITION process and Merkle B2B’s LEN5 framework.”
Taylor’s appointment commences with immediate effect.
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