"While it is a mammoth challenge to process and train all the data for so many different languages, the insights presented in the report would benefit marketers significantly," says Heeru Dingra.By The Staff - Jul 29, 2020
Dentsu-owned WATConsult digital agency under its market research division Recogn, has unveiled a report on ‘Digital, Diverse & Multilingual India’ that maps digital content consumption patterns of Indian users across local and regional languages.
The report, which additionally offers an analysis of the users’ preferences inside the Indian demography, notes that “over the years internet usage behavior has changed tremendously with more users accessing the internet in their respective languages.”
The research found that while most Indians speak at least two languages, “they are more comfortable accessing information in their local dialects.” Consequently, this has seen brands offering a variety of digital solutions along with mobile and internet applications to cater to such consumer demands.
“The report brings across a plethora of interesting data that can be further useful for stalwarts across industries,” said Heeru Dingra, CEO, WATConsult.
“Since India is a diverse country with multiple languages and dialects, we believe that it is extremely important to approach consumers in the languages they prefer. While it is a mammoth challenge to process and train all the data for so many different languages, the insights presented in the report would benefit marketers significantly in chalking their way ahead.”
The report can be viewed here.
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