New Delhi Mall, Pacific Tagore Garden has appointed RepIndia to head up digital and print. The agency will focus on the brand’s social media as well as offline media strategies.
“We are delighted to join forces with the dynamic and experienced team at RepIndia for our digital mandate,” said Abhishek Bansal, Executive Director, Pacific Malls.
“Their innate understanding of retail and consumer behaviour is impressive, and we cannot wait to see what they have in store for the Pacific brand. Digital, especially, is vital to our efforts towards enhancing customer relationships and driving the brand story forward.”
RepIndia’s VP of Client Strategy, Ashish Manchanda discussed the agency’s alignment with their new client.
“We are thrilled to have found a complete vision match with Pacific Tagore Garden, and are excited to begin the journey as their 360-degree brand-building partners,” he said.
“Pacific’s ambition to deliver consumer-first experiences beyond the simple brick-and-mortar territory is exactly how it should be. The way people shop is changing radically. Now, it’s up to us to ensure that the brand leverages this paradigm shift with clutter-breaking creative and strategic forces – something that we are very confident about!”