Rémy Martin Highlights Local Musicians With Singapore Tastemakers for the Launch of 738 Accord Royal

Rémy Martin has partnered with four up-and-coming Singaporean musicians for a campaign celebrating the launch of Rémy Martin 1738 Accord Royal.

The campaign features AFROJUNIOR, Axel Brizzy, Esta C, and Louie Indigo in a film “that captures the ambition of a new generation pushing boundaries and pursuing excellence”.

 
 

“For almost three centuries, the House of Rémy Martin story has been one of family, partners, and ambition,” the brand said in a release. “Teamwork has always been at the heart of the brand, passing the spirit of collaboration, hard work, and excellence on to the next generation.”

As part of the collaboration, Rémy Martin additionally created the Singapore Tastemakers playlist that highlights local musicians.

 
 

 

Describing the new offering the brand said:

Composed of eaux-de-vie coming exclusively from the most sought-after vineyards of Cognac, Grande Champagne and Petite Champagne, the Rémy Martin 1738 Accord Royal carries a distinctive oaky flavour due to the long, soft barrel toasting that teases out subtle notes of vanilla and brioche.

This uniquely woody profile is elevated using casks made from oak found in the forests of Limousin, with wide grains that allow more exchanges between the wood and the eaux-de-vie, creating a broader and richer aromatic development.


You can view the full campaign here.

Related