Rémy Martin has launched a new campaign film “looking for the best moment of consumption” for the cocktail “the Rémy Sidecar”. In the campaign, created by FRED & FARID New York the creative anchor is summed up as:
“The perfect mix of the day, the magic hour, also known as the golden hour. A moment of excellence known by all photographers, directors, and beauty aficionados. The moment when the sun meets the horizon to create the perfect light. A moment where everything comes together to celebrate the end of the day and the night to come.”
We’ll drink to that.
The film was directed by director Ricky Saiz, who set out to reimagine the Sidecar, “giving the classic cocktail a whole new life.”
“As a brand that values excellence, tradition, and innovation, we’re excited to honor the Sidecar, a historic cognac cocktail, giving it a new life through our campaign and leading cognac culture this summer,” said Tina Reejsinghani, Vice President, Rémy Martin Americas.
“Evoking the adventurous and rich nature of the Sidecar, this campaign highlights Rémy Martin’s vision of exception, and our goal is to bring this spirit of excellence to cocktail lovers across the nation this summer.”