Rémy Martin has partnered with chef and TV personality Alejandra Ramos, interior designer and lifestyle expert Evette Ríos, and mixologist Alex Valencia to celebrate Hispanic Heritage Month and honor the Latino tradition of Sobremesa, a post-dining tradition that embraces the appreciation of people and time.
As part of the campaign, Alejandra and Alex will create an array of innovative Latin American-inspired cuisine and cocktails that pay homage to Sobremesa, while Evette Ríos will share her style, decor, and home tips for celebrating the holiday ritual with family and friends.
Rémy Martin has appointed global creative agency FRED & FARID New York to enhance the featured talents’ artistic culture, personality, and passion points with dynamic and eye-catching film.
According to the brand, the film was designed by an all-Latino cast of creatives-director, illustrators, animators, and a production team. The animation created by Colombian illustrator, animator, and motion designer Jhony Trujillo was inspired by visual references to create pattern artwork and animations. The film features different art mediums, styles, and cultures inspired by art, illustration, and craft depicted from the diverse Latino countries around the world.
“As a Latina, my heritage and culture inform and influence every aspect of my work. I have fond memories of the time spent around the table with family and friends. Food connects us all, and every dish I create is personalized, made with love, and tells a story,” said Ramos.
“A great meal deserves to be paired with an elevated cocktail experience. I am excited to partner with Rémy Martin, whose versatile and unique flavor profiles pair well with Latin American cuisine’s aromatic, savory, and indulgent culinary influences.”
“Our homes are where we share and pass down family traditions and legacies. Teaming up with Rémy Martin to create a thoughtful, interactive, and vibrant ambiance tailored to the celebration of my Latino heritage is a proud moment for me,” added Ríos.
“My Puerto Rican roots are instrumental in shaping the person I am today. I’m delighted to be a part of an occasion that champions Latino art, architecture, food, music, and conversation.”
“Rémy Martin is dedicated to celebrating beloved, time-honored traditions that bring people together around the table. We are proud to team up with creative talents who are highly regarded in their communities to cherish the cultures of excellence through the ritual of Sobremesa,” said Tina Reejsinghani, vice president of Rémy Martin Americas. “Preserving moments anchored in craftsmanship, unity and gastronomy are values and principles that we passionately stand by.”