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    Reebok India Launches Series of Branded Content Stay at Home Exercise Plans

    By The Staff - Apr 22, 2020
    Reebok India Launches Series of Branded Content Stay at Home Exercise Plans

    While the stay at home life is all about avoiding contact with others to help halt the spread of COVID-19, one of the other things is that it makes it hard to avoid getting out of shape and a spreading waistline.

    As a way to help people make the most of the domestic life Reebok India has partnered with 22feet Tribal Worldwide, to launch a series of home workouts to help you stay in shape.

    The #WorkOUTfromHome videos on Instagram are a series of virtual workouts conducted by Reebok India brand ambassadors, Katrina Kaif and Malaika Arora, along with Reebok India’s certified trainers. The videos offer a mix of core strengthening, HIIT, pilates, yoga, and stretching.

     
     

     

    “It started with a need to do something authentic but also meaningful. In a world that needs a lot of hope and inspiration right now, we wanted to nudge the conversation further,” said Debashish Ghosh, National Creative Director, 22feet Tribal WW. “Go from advice to action. As a brand that shapes the culture of fitness, it seemed natural to evolve the day to day discussions from ‘stay at home’ to ‘stay fit’”.

    You can check out the whole series here.

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