Image source: Joshua Ang, Unsplash
Singapore-based Redhill has won the account for Style Theory as their strategic PR partner. The win adds to Redhill’s portfolio of luxury and lifestyle clients.
Style Theory is one of Southeast Asia’s largest circular fashion platforms, offering rental, resale, consignment, and restoration services for designer apparel and bags.
“Redhill is beyond thrilled to be working with Style Theory to bring its truly admirable and revolutionary vision of sustainable fashion to life,” said Tavy Cussinel, Interim Managing Director of Redhill.
“Sustainability has always been deeply rooted in our agency’s values and beliefs – and we are both excited and honored to have the opportunity to tell the story of a company bringing continuous disruption to the fashion industry, and making a positive impact on the way people consume fashion.”
Redhill will plan and execute a communications strategy for the brand, driving awareness of Style Theory’s offerings and supporting the brand’s upcoming launches, business extensions, and market expansions from Singapore.
“Our mission since day one has been to create a platform that allows consumers to eliminate the buy-and-throw away culture, and integrate sustainable style into their daily lives,” said Raena Lim, Co-Founder and COO at Style Theory.
“It was vital for us to work with an agency that really understood our dedication to reinventing the future of fashion and one that would go the extra mile to convey that sentiment. We are excited to embark on this journey together, and look forward to a long and fruitful partnership.”
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